Marketing & Design Portfolio
I’ve been working as a marketing professional since May 2020.
Here’s some of what I’ve created in that time:
GRM Original Branding, Website, & Podcast
While my brand definitely evolved as I did, I’ll always be so proud of my original branding. When Moon Pearl Marketing was known as Grace Regional Marketing, I created my own logo (in Google Drawings!), put together a brand suite of colors, fonts, and patterns, and designed/built my own website (in Google Sites!). For my first branding and web design project as an entrepreneur, it was something to be proud of!
I also created a podcast where I interviewed other entrepreneurs and presented my listeners with tangible insights to help them be successful. I even wrote and produced the intro music, too. Feel free to take a listen here!
For my own business, I have:
Created multiple vector logos
Created 3 brand suites
Designed 3 websites, wrote copy for websites and blogs
Designed graphics for website and social media
Wrote and produced music for podcast intro
Edited audio for podcast episodes
Capricorn Rising Inc. Website & Podcast
Alex from Capricorn Rising Inc. was my first real client and one of the most amazing human beings I’ve ever had the honor to work with.
I did a lot of VA work for her, setting up administrative systems and managing the back end of her business, but my favorite projects for her was her website and podcast!
For CRI, I have:
Designed graphics for website, YouTube, and social media
Designed and managed 2 websites - current and former (High Priestess of Brooklyn)
Wrote and produced music for a podcast intro
Various administrative tasks, using programs such as Square, Mailchimp, Flodesk, Wave, Squarespace, Acuity, Anchor, Procreate, and more.
Maisie Baby Twitch Streamer & Content Creator
I created content in the gaming space as “MaisieBaby” for almost a year, before deciding that I preferred managerial roles instead of front-facing ones. However, I learned a lot in that time and was able to do some really amazing things!
As Maisie, I:
Created an original character persona and created my brand around that persona
Live-streamed consistently twice a week or more, averaging about 20 viewers each time
Grew my Twitch account to over 300 followers in less than a year, and my Twitter to over 500 followers
Designed and moderated a Discord server with bots, themed roles and rewards, and more
Created mindfulness and meditation content for YouTube and Spotify
Created graphics and video content for Twitter, TikTok, Instagram, and YouTube
Designed a website on Carrd
JAMCo Gaming
For the last year, I’ve been part of a gaming organization hosting tournaments and events for a mobile game called Wild Rift. The biggest project we’ve done to date was a 3-month long tournament series called The Void Series, with a prize pool of $3,000.
For JAMCo Gaming, I:
Designed and managed two websites
Created graphics and videos for social media to promote our events
Hosted live social events on Twitch
Worked behind the scenes to coordinate 32 teams and 16 referees for each day of our tournament series
Designed, managed, and moderated a Discord Server for the organization
Oversaw a team of volunteers to collaborate on marketing and outreach efforts, and moderators to enforce rules on our Twitch channel and Discord server
Chick-fil-A Franchise Website, PR, and Social Media
I worked at the Chick-fil-A in Auburn, CA, for over a year. While there, I managed multiple social media accounts, worked alongside their administration to handle customer service complaints, and built their website.
For CFA Auburn Gold Rush, I:
Corresponded with customers and dealt with customer service issues
Tripled their Instagram following, and improved engagement rates on social media overall
Designed a website, wrote copy for website and blog
Handled PR and corresponded with local news stations to announce a wage increase
Designed graphics for website and social media
Wrote and produced music for social media content
I am no longer employed by this corporation, and I vehemently oppose their anti-LGBTQ+ statements and donations.
Multiple-page website for recruiting professional Alana Rodriguez
Portfolio site for hair colorist Daniella Vassallo
Personal links page for streamer + community organizer Chantel Neko
Full multi-page site for hair colorist Marta (site currently unavailable)
Multiple page website for a women/non-binary online gaming community called the Babes Club
Tour date single-page website for musician Izzy Oram Brown
Stellar Experiences From Past Clients
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Alex - Capricorn Rising Inc.
Grace has been a right hand to my business at a time when I couldn't imagine not having the help. Her can-do attitude only partly conveys how much she can ACTUALLY handle. She helped me implement a new payment system, re-organize my website including launching my blog, started my YouTube and Pinterest pages, analyze my customer data, and helped me launch my podcast (including composing our intro song!), all within a couple months. She is a thoughtful, efficient, quick-learner, and is totally honest about her limits, which I really appreciate. I seriously couldn't run my business without her!
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Taylor - Taylor Hyde Tutoring
Grace is absolutely amazing!!! She quoted me a 24 hour turnaround for my digital diagnostic and then had it done in less than 5 hours! It was super sleek, professional, and thorough. It was really helpful to get an outside perspective on my sites and to see them how my clients see them! She gave me a lot of compliments and made me feel happy with the work I had done already, and realistic changes I could make to improve! This is definitely something I would do again, as it gave me a quick and comprehensive analysis of what my clients see when they go to my page.
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Kara - Midlife Coaching & Retreats
Grace has a very holistic way of looking at your social media and brand presence. Her observations and suggestions are on point, not overwhelming and she helps you see why they will make a difference. Thanks for the insight, Grace!
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Danielle - Plan D Virtual Assistants
I asked Grace for Digital Diagnostics on my social media accounts. She delivered my report before the expected time, this was extremely professional. She was thorough as she went through my accounts and my website and was able to quickly pick up where my issues were. She gave some excellent advice on how to get more followers and how to put out better content that would attract a greater audience and following. I totally recommend this service.
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Lola - From Lola With Love
Grace is by far amazing! First off, lets talk about how efficient and considerate she is! She told me it would take a hour and did exactly that! Then sent me an amazing digital diagnostic and helped me so much! Very professional and friendly! Not only did she do her job but she made me feel good about mine and enlightened me on what I should do to better my business!
Programs & Experience
Throughout my entrepreneurial journey, I’ve learned how to professionally use the following programs, websites, and platforms:
Google Sites, Carrd, Squarespace, MailChimp, Flodesk, Square, Podcasters by Spotify, Canva, HoneyBook, Typeform, GarageBand, Arrangr, Acuity, Instagram, Facebook, TikTok, Pinterest, Smarthash, Google My Business, Notion, Snapseed, and YouTube.
I also pride myself on my ability to quickly pick up new skills and platforms, so if you don’t see a favorite site or program of yours, shoot me a message!